Some have criticized the campaign for what they claim are eugenic undertones and for being oversexualized.
Social media meltdown over Sydney Sweeney’s jeans ad, eugenics, Nazi dog whistle accusations, and over-wokeness, explained
BY ANNE D'INNOCENZIO AND ASSOCIATED PRESS
July 31, 2025
Target backtracking its DEI efforts backfired. Store traffic dropped nearly 10% after the company’s move to conclude its diversity-related goals and initiatives
BY RETAIL BREW AND ANDREW ADAM NEWMAN
American Eagle shares have soared since the clothing retailer debuted a new advertising campaign starring Sydney Sweeney, despite…
Some critics allege phrase is coded promotion of eugenics and accuse campaign of being ‘tone deaf’
With a slogan playing on the ambiguity between 'genes' and 'jeans' − 'Sydney Sweeney has great jeans' − the actress has sparked…
Experts say that American Eagle's response to the outrage over its campaign featuring the "Euphoria" actor tells us a lot about…
The clothing retailer shared a statement Friday aiming to clarify the intent behind the “Euphoria” actor's heavily criticized…
The ones calling the ad "harmless" are trying to distract us from the bigger picture.
