US president claims Britain’s largest carmaker is ‘in absolute turmoil’ and criticises firm’s rebrand
Business live – latest updates
Donald Trump has attacked Jaguar Land Rover’s divisive rebranding strategy, hours after Britain’s largest carmaker announced its new boss.
Trump posted on his Truth Social platform that the auto company, owned by India’s Tata Motors, was “in absolute turmoil” and claimed that the “CEO resigned in disgrace”.
His post on Monday evening also described JLR’s recent much-criticised advert – which showed a diverse group of models in brightly coloured clothing set against a vibrant backdrop and was designed to launch the company’s rebrand – as a “stupid, and seriously WOKE advertisement”.
