Donald Trump has claimed Jaguar Land Rover is in 'absolute turmoil' after the company's 'totally disastrous woke' rebrand.
The US President labelled the British car maker's recent advert, which featured brightly dressed models, as a 'total disaster' and 'stupid'.
Trump was scathing of Jaguar as he compared the firm's fortunes to those of clothing brand American Eagle in a rant on his social media platform Truth Social.
'Sydney Sweeney, a registered Republican, has the "HOTTEST" ad out there. It's for American Eagle, and the jeans are "flying off the shelves",' he wrote.
'Go get 'em Sydney! On the other side of the ledger, Jaguar did a stupid, and seriously WOKE advertisement, THAT IS A TOTAL DISASTER! The CEO just resigned, and the company is in absolute turmoil.
