British carmaker labelled a ‘total disaster’ after chief executive’s departure following rebrand
Copy link
British carmaker labelled a ‘total disaster’ after chief executive’s departure following rebrand
British carmaker labelled a ‘total disaster’ after chief executive’s departure following rebrand
Copy link

US president claims Britain’s largest carmaker is ‘in absolute turmoil’ and criticises firm’s rebrand

The US President labelled the British car maker's recent advert, which featured brightly dressed models, as a 'total disaster'…

The UK-based brand has caused controversy with its plan to transform itself into an electric carmaker.

Customers are getting excited despite the president’s reaction, says incoming chief

Adrian Mardell defended carmaker’s new positioning after attacks from Elon Musk and Nigel Farage

Recent events suggest that the carmaker should have prioritised beefing up its cyber security