Jaguar boss who oversaw ‘woke’ rebrand to retire

Adrian Mardell defended carmaker’s new positioning after attacks from Elon Musk and Nigel Farage

giovedì 31 luglio 2025 New tab

438 words~2 min read

Adrian Mardell defended carmaker’s new positioning after attacks from Elon Musk and Nigel Farage

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· 4 sources

· 4 sources

Customers are getting excited despite the president’s reaction, says incoming chief

telegraph.co.uk9 mesi fa

The UK-based brand has caused controversy with its plan to transform itself into an electric carmaker.

bbc.com9 mesi fa

British carmaker labelled a ‘total disaster’ after chief executive’s departure following rebrand

telegraph.co.uk9 mesi fa

Gerry McGovern reportedly removed from role of chief creative officer after 20 years with business

theguardian.com5 mesi fa

US president claims Britain’s largest carmaker is ‘in absolute turmoil’ and criticises firm’s rebrand

theguardian.com9 mesi fa

Recent events suggest that the carmaker should have prioritised beefing up its cyber security

telegraph.co.uk8 mesi fa