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Restaurant brands are hoping hot new menu items will drive visits among younger costumers. Hot, in this case, is literal.
Spicy items like chicken sandwiches, seasoned sides and sauces are cropping up more often on menus at major fast-casual and quick-service chains. The idea is to introduce easy-to-execute and buzzy options that can capture the attentions of Gen Z and Gen Alpha diners, even if it’s only a flash in the pan.
One of those companies was Chipotle
, which in June introduced Adobo Ranch, its first new dip in five years, as a limited-time offer.
