ALKHOBAR: Ensuring a menu stays fresh and enticing is par for the course in the restaurant business. Today, eateries across Saudi Arabia are introducing limited-time burgers, seasonal drinks and viral desserts at a faster pace than ever before, driven by consumers eager to try whatever comes next.
Social media has the potential to turn a single product into a nationwide craze within weeks, forcing restaurants to decide whether to create the next trend or simply keep up with it. For Majd Khawam, marketing manager at Nice Bun, that cycle has become part of everyday business.
“Guests in Saudi Arabia quickly get tired of repetitive menus,” he said. “Even if your brand is considered a top player, people always want something new to try.”
That is why the restaurant deliberately launches a limited-time product every two to three months.
“Sometimes it becomes genuinely trendy, and sometimes it doesn’t,” he said. “Either way, it keeps the brand fresh.”
