Chains like McDonald's, Starbucks and Dutch Bros are banking on new beverages to drive sales, particularly from Gen Z consumers.
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If it feels like there are a lot of new drinks on restaurant menus, it’s because there are.
Driven by younger consumers who crave customized, cold beverages, chains from Dunkin’ to Dutch Bros
, Starbucks
and McDonald’s
Fast-food chains have been leaning into fun, colorful drinks to win over younger consumers.
Chains like Starbucks are adding protein-packed options, while Chick-fil-A and Panda Express are highlighting existing menu items…
CEO Brian Niccol said Starbucks has been working closely with employees to develop new food and drink items that can be prepared…
The company announced its newest product on Tuesday at a company event in Las Vegas.
Spicy menu items have gained traction primarily through social media via platforms like TikTok and Instagram.
Chinese bubble tea chains scaled up quickly by using low-cost franchising. But as IPO buzz fades, long-term value hinges on…
