What do you do when your outdated digital sales platform is costing you lost sales? Don’t assume replacing outdated tools is your only option.
Pinnacle Textile customers were forced to use phone-only transactions due to the company’s outdated online shopping experience, which had to support more than 15,000 SKUs. Management turned to e-commerce vendors for a solution, but the search was initially fruitless.
A recent study by the B2B E-Commerce Association and Greenwood Consulting found that only 3% of buyers prefer to make purchases by phone. Most B2B buyers prefer websites, online marketplaces, and mobile apps over conventional phone call centers for purchasing. Eighty-four percent of respondents further indicated that sellers need multiple online and offline channels to capture their business.
Pinnacle was trapped with a Microsoft Dynamics GP system and quickly discovered that vendors did not want to integrate with a system that was being sunset. Eventually, the company found an online commerce and payment platform by K-ecommerce that enabled them to integrate their existing system.
When Legacy Systems Block E-Commerce Growth
