For one of the most prominent names in global fashion, this is not the end of her role but rather an elevation

Anna Wintour, one of the most prominent names in global fashion, is seeking a new head of editorial content at American Vogue, the magazine she has directed for 37 years.

British-born Wintour, 75, made the announcement at a staff meeting on Thursday. But hiring a new head of editorial content at American Vogue does not mean the end of her role – rather, it is an elevation.

Industry journal the Business of Fashion said the move came in response to how Wintour’s role has expanded in recent years to oversee all the titles in the Condé Nast fold, from American Vogue, otherwise known as “big Vogue”, and its eight international Vogue subtitles, as well as Vanity Fair, GQ, Wired and others, but excepting the New Yorker.

“Anybody in a creative field knows how essential it is never to stop growing in one’s work. When I became the editor of Vogue, I was eager to prove to all who might listen that there was a new, exciting way to imagine an American fashion magazine,” Wintour told Vogue staff, according to the publication.