Creatio’s new 8.3 Twin CRM update hits Salesforce where it hurts: ‘we don’t think of AI as an add-on…it’s just part of our app experience’

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Creatio, the Boston-headquartered customer relationship management (CRM) company focused on no-code and low-code CRM app deployment, has officially launched its latest platform update, the 8.3 “Twin” Release, introducing a suite of AI-native capabilities designed to streamline CRM and workflow automation.

With this update, Creatio continues its mission to build enterprise software where humans and AI agents collaborate across functions such as sales, marketing, service, and application development.

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“This release for us is sort of that pivot point where we move beyond the traditional SaaS CRM,” said Burley Kawasaki, Chief Product Officer at Creatio, in an interview with VentureBeat. “The way we work with SaaS has fundamentally changed—it’s now about fluid movement between applications and AI agents.”