WHEN META LAUNCHED the second generation of its Ray-Ban Meta smart glasses in late 2023, few predicted the success that lay ahead for the collaboration—perhaps not even Meta itself.
But now, with more than two million sales under its belt, Meta has been looking for a way to widen its partnership with eyewear giant and Ray-Ban owner EssilorLuxottica and keep up the momentum. The answer it seems was staring them in the face: a collaboration with the company’s second largest brand, Oakley.
“We launched our second generation of the Ray-Ban Meta glasses at [Meta] Connect a year and a half ago, and they've taken off faster than we expected,” Alex Himel, VP of wearables at Meta tells WIRED. “But they were never meant to be the one and only thing we did with EssilorLuxottica.”
“We've found people leaning into different active use cases with [Ray-Ban Meta]. And so Oakley, which is a brand that has represented both performance and technical innovation, felt like the most natural next step for our collaboration.”
Oakley Meta specs have a higher resolution camera, offering 3K video, up from full HD in the Ray-Ban Metas.
