Meta to release smart glasses with Oakley and Prada, extending Luxottica partnership

In this article

and EssilorLuxottica

plan to release versions of their AI-powered smart glasses under the Oakley and Prada brands, CNBC has learned.

The addition of Prada and Oakley underscore the breakout success Meta had with its second-generation Ray-Ban glasses released in partnership with Luxottica in 2023. The Oakley expansion will be done in partnership with Luxottica, while the addition of Prada signifies Meta’s first step toward bring its wearable hardware to more fashion companies.

Meta on Monday teased the Oakley release on social media, launching an Instagram account for “Oakley | Meta” with a profile description that reads “The next evolution is coming on June 20.”