THE BIG PICTURE: Meta continues to push smart glasses as the next major platform for wearable computing and generative AI. After releasing devices under the Ray-Ban and Oakley brands – complete with the recording capabilities that have drawn sustained controversy – the company is now lowering the price barrier with its first self-branded model while debuting a new in-house AI assistant.
Orders are now open for Meta Glasses, a new lineup launched in partnership with EssilorLuxottica and sold under Meta's own name for the first time. The AI-powered wearables carry over the core features from the earlier Ray-Ban and Oakley models but start at $299, undercutting the entry-level Ray-Ban Meta by $80.
Three form factors are available across 26 size and color combinations: the standard rectangular Meta Adventurer, the bolder square-framed Fury, and the slim oval Meta Glasses by Kylie, designed in collaboration with Kylie Jenner.
Like Meta's Ray-Ban and Oakley glasses, all three include a dedicated button to summon an AI assistant, open-ear speakers, a microphone, and over eight hours of battery life.
The new models are also the first to ship with Meta's new AI assistant, Muse Spark, preinstalled. The multimodal assistant is now also rolling out to existing Ray-Ban Meta and Oakley Meta glasses in the US and Canada.
