Meta on Tuesday said it’s launching a new line of smart glasses, dubbed Meta Glasses, starting at $299. These glasses are being made in partnership with EssilorLuxottica, but unlike the tech giant’s other smart glasses, they don’t carry Ray-Ban or Oakley branding.

The Meta Glasses are available in several countries starting today in a variety of color and lens combinations.

Meta has been continuing its push into wearables as competition in the space heats up. It’s worth noting that Meta and EssilorLuxottica are the largest players in the space, with an estimated market share of more than 80%, according to data from Counterpoint Research.

Image Credits:Meta

The Meta Glasses don’t have a screen, but they come with a camera and personal speakers. There’s a dedicated button that by default triggers the Meta AI assistant, or you can customize the button to launch a specific feature.