JEDDAH: Digitalization has reshaped how entrepreneurs get started — particularly in the early stages. Increasingly, small businesses are launching via platforms like Instagram, TikTok, and WhatsApp, bypassing the traditional route of setting up a dedicated website.
These social-first entrepreneurs are meeting customers where they already spend time, turning social media from a communication tool into a sales platform.
“Generative AI is reshaping the future of business, and when combined with digital marketing, the results are transformative,” Selina Bieber, vice president for international markets at the US-based web hosting company GoDaddy, told Arab News.
With the right mix of AI and easy-to-use tools, turning a side project into a long-term venture is more achievable than ever. (Supplied)
According to the GoDaddy 2025 Global Entrepreneurship Survey, 22 percent of small business owners in the Middle East and North Africa now run their businesses primarily on social media.
