RIYADH: Social media platforms are revolutionizing the entrepreneurial ecosystem in Saudi Arabia, as they serve both as a launchpad and accelerator for new business ventures, experts told Arab News.
Strengthening entrepreneurship and bolstering the small and medium enterprises landscape is one of the crucial goals outlined in Saudi Arabia’s Vision 2030 agenda, as the Kingdom is steadily diversifying its economy by reducing the country’s decades-long reliance on crude revenues.
Speaking to Arab News, Albatul Al-Harthi, marketing and partnerships manager at TASC Outsourcing in Saudi Arabia, said the widespread use of social media platforms and digital tools has helped entrepreneurs in the Kingdom start their businesses without excessive costs.
“By lowering traditional barriers to entry, it has made it possible for aspiring entrepreneurs to build visibility, establish brands, and connect with customers in ways that were previously out of reach,” said Alharthi.
He added: “Entrepreneurs today no longer require heavy upfront investments in retail spaces or traditional marketing; instead, platforms themselves serve as powerful storefronts, marketing channels, and tools for customer engagement.” In July, a study report released by GoDaddy echoed similar views and said that half of small businesses in Saudi Arabia now primarily operate online, using websites, marketplaces, or social media to sell.
