The "experience economy" is a phenomenon of the 21st century. In today's world, people want not only high-quality products and services, but also positive emotions. To win in a competitive environment, businesses have to take new trends into account. Konstantin Mayor, the founder and CEO of the MAER media holding company, shared with TASS some ideas of how to win the competition for customer emotions.
– MAER is now a big player in the digital media market. How would you describe your niche? What's the main difference between your media holding company and others?
– In essence, our niche is the art of creating mood - and this is far from just a poetic metaphor. We don’t simply inform; we evoke emotions, shape public sentiment, and inspire action.
Everything we do is rooted in emotion. Whether it’s packaging, video, presentation, or visual imagery - every element must convey a feeling. If your content doesn’t stir emotions, it’s not worth sharing. During a crisis, advertising budgets are often the first to be cut, which is why our product must be so compelling that, even in tough economic times, it remains indispensable.
If your news fails to evoke emotion, don’t bother publishing it. If your business doesn’t inspire passion, consider closing it down - because even we won’t sell it.
