MAER CEO: 'If your business doesn't stir emotions, close it down. Even we won't sell it'

The "experience economy" is a phenomenon of the 21st century. In today's world, people want not only high-quality products and services, but also positive emotions. To win in a competitive environment, businesses have to take new trends into account. Konstantin Mayor, the founder and CEO of the MAER media holding company, shared with TASS some ideas of how to win the competition for customer emotions.

Raccontata datass.com