Founder of Erumedia Group and Pressford, Ayobami Eruobami, has emphasised the growing importance of Lifestyle Public Relations as a strategic tool for entrepreneurs, creatives and business owners seeking to build trust, visibility and long-term brand growth in today’s digital economy.
In a statement released by Erumedia Group, Eruobami said consumers now connect with personalities, authenticity and perception as much as they do with products and services.
“In today’s digital age, people no longer buy into businesses alone; they buy into personalities, lifestyles, perception and authenticity,” he said in the statement made available on Thursday.
According to him, Lifestyle PR has played a significant role in the growth of his personal brand and the visibility of his companies over the past five years.
“For the past five years, Lifestyle PR has been the primary strategy behind the growth of my personal brand and the visibility of my companies, Erumedia Group and Pressford. It has shaped how people perceive me, how brands relate with me, and ultimately why many clients choose to work with me,” he stated.
