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Reputation is built through repeated exposure over time, and the companies that treat media as long-term infrastructure consistently outperform the ones treating it like a one-off campaign.
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Every founder remembers their first real media moment. Maybe it was a feature in a regional business publication, a mention in a trade outlet or a brief appearance in a newsletter covering your space. Someone sends the link around. A few people congratulate you. The team is briefly energized. Then you wait.
