LONDON: Nike has ended its partnership with Australian brand ambassador Grace Tame after the activist shared several pro-Palestinian posts on social media.
Tame, a long-distance runner and high-profile advocate for survivors of sexual assault, had used her platform in recent months to speak out against Israel’s military campaign in Gaza, describing it as “genocide” and calling for a ceasefire.
The American sportswear giant confirmed the decision over the weekend, following growing speculation after it launched a review of Tame’s public statements.
A Nike spokesperson said on Friday: “We’ve agreed to part ways. We wish Grace the best as she continues her running journey.”
Tame signed a $100,000 ambassadorial deal with Nike in January, marking a return to the brand after a previous collaboration four years ago.
