American Eagle, Swatch and Sanex have all sparked backlash recently over their seemingly tone deaf campaigns.
From American Eagle
to Swatch, brands appear to be making a lot of blunders lately.
When actress Sydney Sweeney’s jeans campaign came out last month, critics lambasted the wordplay of good “jeans” and “genes” as tone deaf with nefarious undertones.
More recently, an advert from Swiss watchmaker Swatch sparked backlash for featuring an Asian model pulling the corners of his eyes, in an offensive gesture.
Colgate-Palmolive
Calls for boycott after Swiss watchmaker becomes latest western brand accused of racist imagery
Some critics allege phrase is coded promotion of eugenics and accuse campaign of being ‘tone deaf’
Swiss watchmaker apologises for campaign that sparked outcry and accusations of racism
The image of a model pulling the corners of his eyes resembled a racist image, critics say.
The campaign featured an Asian male model tugging at the corners of his eyes, a gesture widely slammed online as a racist…
The ads for blue jeans use a double entendre that's making many fans think it's promoting white supremacy.
