Levi Strauss to sell Dockers to Authentic Brands for $311 million to focus on core labels
Last October, Levi Strauss announced its intention to sell the underperforming Dockers brand to concentrate on its core brands and boost sales through its direct-to-consumer stores at full price. "The Dockers transaction further aligns our portfolio with our strategic priorities, focusing on our direct-to-consumer (DTC) first approach, growing our international presence and investing in opportunities across women's and denim lifestyle," Levi CEO Michelle Gass said in a statement.
Reuters
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31 minutes ago











