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Storia in 3 fonti
The Ad Spend Outlook Is Looking Up; Google Brings AI To MMM | AdExchanger
The IAB raises its forecast for ad spend growth; Google continues to develop its open-source MMM tool; and Partiful is still learning how to monetize.
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digiday.com
Ad spend forecasts revised upward as more ad dollars are handled by AI tools
Forecasts show ad spend growing faster than expected and share of ad dollars funneled through AI up 27% of U.S. spend by 2030.
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morningstar.com
IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations
IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations
