Agentic AI Is Rewriting The Pharma Marketing Playbook | AdExchanger

AI is transforming how the pharma industry approaches drug development. On average, the industry invests $2.6 billion to bring a new treatment to market, taking 12 to 15 years with a 10% success rate. But pharma pioneers are leveraging AI to rethink traditional models. Sanofi, for example, is developing a “lab-in-a-loop” that uses AI agents […]

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