Apple is trending ahead of today's event to unveil a foldable iPhone and updated Pro Max models. The event begins at 1 p.m. ET in Cupertino.

While Apple's first foldable iPhone Ultra will headline the September 9 launch, we're also expecting news about AirPods and HomePods.

After new Apple chief executive John Ternus took the reins this month, the tech giant is about to start the biggest run of device releases in its history.

Anticipation builds as Apple's newly appointed CEO gears up to showcase a cutting-edge folding iPhone and an upgraded Siri assistant. Despite its steep cost, analysts predict the…

Apple's 2026 event highlights foldable iPhones, AI advancements, and new CEO John Ternus debuting a fresh product lineup.

Tech giant faces first product launch since Tim Cook stepped down as chief executive