Apple Inc. (NASDAQ:AAPL) is trending ahead of a product event today, Wednesday, where the company is expected to unveil a foldable iPhone and updated iPhone Pro Max models. The event kicks off at 1 p.m. ET from Cupertino, California.

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What to Expect: Foldable iPhone Duo and More

According to Bloomberg, Apple is expected to debut a foldable smartphone called the iPhone Duo, starting at $2,000, with higher-capacity versions reaching roughly $3,000. The device will reportedly feature a short-and-wide design, Apple’s new in-house C2 modem, the A20 Pro chip, dual rear 48-megapixel cameras, and support for the Apple Pencil. The Duo is expected to go on sale as early as October in white and dark blue.

The event will also introduce the iPhone 18 Pro and Pro Max, which are expected to retain last year’s design while adding a mechanical aperture camera system, the A20 Pro chip, longer battery life, and a revamped vapor chamber. Apple is reportedly raising prices on the iPhone 18 Pro and Pro Max by $100 per model. New Apple Watch Series 12 and Ultra 4 models, along with a lower-cost AirPods 5, are also expected to be unveiled.