Here are the biggest announcements from today's Apple tech event

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Updated on: September 9, 2026 / 2:26 PM EDT

/ CBS News

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Apple unveiled its latest iPhones on Wednesday — including its first foldable iPhone, which starts at $1,999 — at its annual fall showcase, with new CEO John Ternus stepping into the spotlight after succeeding longtime leader Tim Cook earlier this month. What time is the Apple event? The event, dubbed "Surprise and Shine" by Apple, started at 1 p.m. ET at its Cupertino, California, headquarters. The showcase can be streamed at Apple's events page or at the company's YouTube page.What did Apple announce?Apple kicked off the event by introducing the iPhone 18, the latest iteration of its smartphone. Compared with earlier generations, the iPhone 18 is higher priced due in part to a global shortage of memory chips, with the iPhone 18 Pro starting at $1,199. The iPhone 17's price ranges from $799 to $1,999, depending on the model.Ternus said the new iPhone 18 will integrate more AI capabilities and stressed that Apple will maintain users' privacy, with Apple Intelligence — its AI application — running only on the device when possible. If it needs additional computing power, it will run on private cloud computing resources, he added.