ONE BIG THINGNew Apple CEO John Ternus will launch Apple’s first foldable phone today
Apple today will host one of its most exciting events in recent memory when it is expected to unveil its first foldable phone at the Steve Jobs theater on Apple’s campus.
It’s also Apple’s first big event led by new CEO John Ternus. And with questions growing over Apple’s business momentum, its AI strategy, and challenges such as the industry’s memory chip shortage, it’s safe to say that this will be one of Apple’s most closely watched product launches in years.
“Everyone, whether you’re the kid at home saving their money for a new iPhone, or an analyst on Wall Street, will pay close attention to everything that Ternus says and does,” Michael Gartenberg, an analyst and former Apple marketing employee, told Fortune.
And while the expected $2,000-plus price of Apple’s foldable is likely to limit the potential buyers, the price will be comparable to competing products such as Samsung’s Galaxy Z Fold8 phone, which starts at $1,899.99, and the upgraded Galaxy Z Fold8 Ultra, which begins at $2,099.99.
