After selfie lights interrupted Naomi Osaka’s match, tensions between fans and creators are boiling over.

TAMARA PRENN IN NEW YORK: Naomi Osaka was in the thick of the second set against Russian star Anastasia Zakharova, serving at 40-40 in the fourth game.

The US Open has entered its influencer era, but not everyone is liking the content. Here's what's happening

As long as they “follow the etiquette.”