Marketers are pulling out all the stops to tie their brands to the U.S. Open, including hosting public pop-ups in other parts of NYC.

The US Open has never been a bargain. But recent renovations are removing the “cheap seat” — nearly 3,000 upper-level seats – to make room for more luxe options.

As ticket prices for the U.S. Open tennis tournament soar, brands are staging NYC pop-ups for fans who can't make it out to Queens.