By
Alice Tecotzky
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I regretted not bringing my own hat.
I checked out some merch stores at the US Open, where one item is already sold out — and reselling for more than triple the price.
By
Alice Tecotzky
You're currently following this author!
Want to unfollow? Unsubscribe via the link in your email.
I regretted not bringing my own hat.

Brands bring the US Open to fans with tennis-themed pop-ups around New York City

Brands bring the U.S. Open to fans with tennis-themed pop-ups around New York City

The US Open is getting more luxe. True fans are paying the price | CNN Business

Still on court after 20 years, the Honey Deuce keeps winning at the US Open

Every Nike US Open Kit Revealed So Far

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GREY GOOSE® VODKA TOASTS THE US OPEN® WITH JOSH HART, NEW YORK'S ULTIMATE BALLER

Inside the US Open's notorious 'hash court'

As ticket prices for the U.S. Open tennis tournament soar, brands are staging NYC pop-ups for fans who can't make it out to…

Tennis fans can show their style with trendy t-shirts for the 2026 US Open.

Marketers are pulling out all the stops to tie their brands to the U.S. Open, including hosting public pop-ups in other parts of…

From tennis ball charm necklaces to performance wear from Nike, Alo and On, here are the best tennis brands to shop ahead of the…

The US Open is a hot bed for luxury on the court and in the stands—here’s what we’ve seen so far.

I biglietti sono più che raddoppiati negli ultimi 10 anni. Ma è aumentato tutto in modo esagerato: gadget, cibo, bevande