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‘We’re back!’: How influencers (and cannabis) caused a stink at the US Open
From content creators loudly filming videos while a match was being played, to someone in the stands smoking weed, crowd behaviour is under the spotlight in New York.
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businessinsider.com
Influencers are infiltrating this year's US Open, but it's not stopping tennis lovers
In this Saturday edition of Business Insider Today, we're talking about what makes the 2026 US Open different from years past.
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salon.com
At the US Open, tennis itself fights for the attention
The tournament wanted influencers and spectacle. Players and fans are discovering what happens when they get them
