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‘Frogs in the boiling water’: The Amazon-FTC case and the myth of ad auction transparency
The regulator accused Amazon of “deceptive and unfair practices,” but the e-commerce giant’s opaque auction dynamics aren’t all that unusual.
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digiday.com
‘Frogs in the boiling water’: The Amazon-FTC case and the myth of ad auction transparency
The regulator accused Amazon of “deceptive and unfair practices,” but the e-commerce giant’s opaque auction dynamics aren’t all that unusual.
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adexchanger.com
The Amazon Ads Lawsuit Raises Questions About Auction Disclosure DSP Buyers Need To Ask | AdExchanger
The burden of understanding auction dynamics should not sit with buyers. Platforms built the systems, and only platforms can explain how they set the price.