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Adidas apologizes for ‘offense’ over promotion featuring ex-IDF soldier who lost leg in 2021

Sports giant says it's 'taking feedback seriously' after boycott calls followed inclusion of Shalev Biton in local Israeli campaign advertising Single Shoe service for amputees

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Adidas apologizes for ‘offense’ over promotion featuring ex-IDF soldier who lost leg in 2021

Sports giant says it's 'taking feedback seriously' after boycott calls followed inclusion of Shalev Biton in local Israeli campaign advertising Single Shoe service for amputees

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domenica 6 settembre 2026·timesofisrael.com
Adidas faces boycott calls over promotion featuring ex-IDF soldier who lost leg in 2021
Pro-Palestinian activists rage at sportswear company amid false claims that amputee Shalev Biton participated in 'genocide' in Gaza after he posts video lauding single-shoe service
domenica 6 settembre 2026·albawaba.net
Adidas faces boycott calls over campaign of amputee Israeli soldier | Al Bawaba
ALBAWABA - German sportswear giant Adidas is facing widespread boycott calls among human rights and pro-Palestine activists over its campaign featuring

Adidas apologizes for ‘offense’ over promotion featuring ex-IDF soldier who lost leg in 2021

Confronto fonti

Adidas apologizes for ‘offense’ over promotion featuring ex-IDF soldier who lost leg in 2021

Timeline cronologica

Adidas faces boycott calls over promotion featuring ex-IDF soldier who lost leg in 2021

Adidas faces boycott calls over campaign of amputee Israeli soldier | Al Bawaba

Adidas apologizes after boycott calls over campaign featuring wounded IDF veteran

Adidas featured an amputee Israeli soldier. Backlash followed — then an apology

Adidas Arabia apologizes after ad featuring ex-Israeli soldier

Adidas apologizes amid boycott calls over campaign featuring former Israeli soldier

Adidas issues apology over campaign featuring disabled Israeli soldier | The Jerusalem Post

Adidas faces boycott campaign over ad featuring amputee former Israeli soldier

Adidas faces boycott calls over campaign featuring former Israeli soldier

'Single shoe' Adidas ad campaign with disabled IDF vet stirs controversy | The Jerusalem Post

Adidas apologizes for ‘offense’ over promotion featuring ex-IDF soldier who lost leg in 2021

Adidas Arabia apologizes after ad featuring ex-Israeli soldier

Adidas apologizes amid boycott calls over campaign featuring former Israeli soldier

Adidas apologizes after boycott calls over campaign featuring wounded IDF veteran

Adidas se disculpa por la participación de un exsoldado israelí en una campaña publicitaria para amputados

Adidas apologises after Israel campaign sparks boycott calls - Businessday NG

Adidas featured an amputee Israeli soldier. Backlash followed — then an apology

Adidas issues apology over campaign featuring disabled Israeli soldier | The Jerusalem Post

“Boicottate Adidas”. La campagna con l’ex soldato israeliano scatena la rivolta pro-Pal