Current sectionIsrael NewsThe campaign features a former IDF soldier who lost his leg during fighting in Gaza in May 2021. It is not the sportswear giant's first Israel-related controversyShare to FacebookShare to XArticle printing is available to subscribers onlyPrint in a simple, ad-free formatSubscribeComments: Zen reading is available to subscribers onlyAd-free and in a comfortable reading formatSubscribeBen KrollSeptember 06, 2026Sportswear giant Adidas is facing boycott calls over an advertising campaign featuring a former Israeli soldier who lost a leg during Israel's fighting with Gaza in May 2021.Loading...Click the alert icon to follow topics:Israel boycottIDFGazaIsrael-Gaza WarPro-Palestinian protestCommentsLoading...In the NewsIn the News: Live UpdatesNetanyahu October 7Settlement SanctionsIsrael-U.K.EisenkotCanadaBen-GvirGazaIsrael ElectionHaQuizHaaretz PodcastIsrael's Algae Crisis: Is 'War Dust' From Gaza Fueling the Crisis?57,000 Israelis Have Left the Country Since Last Rosh HashanahIsrael's High Court Weighs Legality of Voter-tracking Apps Ahead of ElectionCovenant Emerges From Stealth With Plans for Low-cost Cruise MissilesIsrael's Response to U.K. Settlement Sanctions Is a Media-hyped NothingburgerRemembering and rebuilding two years laterICYMINetanyahu Got an Explicit Warning Before Oct. 7. He Didn't Brief Security ChiefsThink Bibi Is Bad? Meet Sara NetanyahuIMDb Replaces the Name Israel With 'The Occupied Palestinian Territories'Water Crisis Triggered by Gaza's Ruin: Israel Is Paying the Price of DestructionNetanyahu Was Warned About October 7. Will Haaretz's Exposé Change Anything?What Did Netanyahu Really Do on the Morning of October 7?More Stories to Explore