The Cybercab launch is a big moment for a company that's spend a decade promising self-driving cars. Rivals haven't been sitting still.

The company is about to formally launch the gold two-seater, with no steering wheel or pedals -- a move that could change Tesla forever.

Tesla has deployed dozens of steering-wheel-free Cybercabs in Austin as Elon Musk seeks to expand its robotaxi service and catch self-driving rival Waymo.