Jump to contentAllNewsSportCultureLifestyleNaomi Osaka plays Katerina Siniakova at the US Open (Reuters)Four-time Grand Slam champion Naomi Osaka has urged content creators to “respect” tennis etiquette after influencers using portable lights delayed her US Open match. Around 100 influencers were granted accreditation for the tournament as organisers seek to broaden the sport's appeal and increase fan engagement. Players including Jessica Pegula and Daniil Medvedev raised concerns that courtside distractions, such as selfie lights during play, disrespect the athletes. The US Open and the ATP tour are increasingly leaning on influencers and social media partnerships like TikTok to drive record attendance figures. Osaka suggested better management and spectator education are required to ensure new audiences understand the rules while growing the sport. In fullHow influencers sparked fury at the US Open as ‘tennis etiquette’ brokenMore bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

TAMARA PRENN IN NEW YORK: Naomi Osaka was in the thick of the second set against Russian star Anastasia Zakharova, serving at 40-40 in the fourth game.

The US Open has entered its influencer era, but not everyone is liking the content. Here's what's happening

As long as they “follow the etiquette.”