The 2026 US Open started on Sunday, bringing brands to New York for one of the year’s biggest marketing moments. Check out the biggest experiences of the yea

Marketers are pulling out all the stops to tie their brands to the U.S. Open, including hosting public pop-ups in other parts of NYC.

The 2026 US Open started on Sunday, bringing brands to New York for one of the year’s biggest marketing moments. Check out the biggest experiences of the yea