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Three years after Kokai, The Trade Desk is betting on refinement with Zuma

The Trade Desk wants Zuma — the next version of its programmatic platform, Kokai — to be easier to use, and even harder to leave.

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digiday.comStai leggendo5 g fa

Three years after Kokai, The Trade Desk is betting on refinement with Zuma

The Trade Desk wants Zuma — the next version of its programmatic platform, Kokai — to be easier to use, and even harder to leave.

originale

adexchanger.com5 g fa

The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform | AdExchanger

TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes for programmatic platforms.

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Timeline cronologica

giovedì 27 agosto 2026·adexchanger.com
The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform | AdExchanger
TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes for programmatic platforms.
giovedì 27 agosto 2026·digiday.com
Three years after Kokai, The Trade Desk is betting on refinement with Zuma
The Trade Desk wants Zuma — the next version of its programmatic platform, Kokai — to be easier to use, and even harder to leave.