She Gen Z-ified the retailer’s preppy signature.
J Crew is launching a cropped version of its signature Rollneck sweater with Emma Chamberlain starring in a new Gen Z-coded campaign.
J.Crew taps the Gen Z fashion fixture to bring a fresh perspective to its heritage Rollneck, reworking the 1988 staple with a shrunken silhouette for fall.
The Gen Z star fronts the retailer’s latest campaign for its new cropped, fitted take on the classic (and affordable) fall sweater.
The rollneck sweater from J. Crew is a closet staple; see the latest innovation on the classic.