Operating profit rose 22% to roughly $1.7 billion as the toymaker launched over 330 new products and expanded its retail footprint

Lego CEO Niels Christiansen told CNBC the company is seeing strong sales at both ends of the pricing spectrum.

Lego, the world's biggest toy maker by revenue, posted "stronger than expected" earnings for the first half of the year, its chief executive told AFP, with net profit rising 32…