Lego's revenue was 41.9 billion Danish crowns ($6.54 billion), operating profit rose 22% to 10.9 billion Danish crowns, while net profit rose 32% to 8.6 billion Danish crowns.

Lego CEO Niels Christiansen told CNBC the company is seeing strong sales at both ends of the pricing spectrum.

Lego, the world's biggest toy maker by revenue, posted "stronger than expected" earnings for the first half of the year, its chief executive told AFP, with net profit rising 32…