The Danish firm reported a 21% rise in revenues to a record 41.6 billion Danish kroner (£4.8 billion) for the six months to June 30.

Lego CEO Niels Christiansen told CNBC the company is seeing strong sales at both ends of the pricing spectrum.

Lego, the world's biggest toy maker by revenue, posted "stronger than expected" earnings for the first half of the year, its chief executive told AFP, with net profit rising 32…