The price hikes will go into effect on systems shipped early next year and will impact systems including those with the flagship Vera Rubin and Grace Blackwell chips, Bloomberg said, citing people familiar with the process. The increases will depend on Nvidia's chip generation and memory configurations, according to the report.

Nvidia has notified customers of over 15% price hikes on AI GPU products, driven by soaring memory costs and unprecedented data center demand.

Some of Nvidia's largest customers have been told prices of servers containing its artificial intelligence chips will rise by more than 15 per cent in many cases, with memory chip…

Nvidia announces over 15% price hikes for AI server systems shipping early next year, impacting major clients and chip configurations.