(Image credit: Nvidia)
Nvidia has told some of its largest customers that the prices of servers containing its AI chips will rise by more than 15% in many cases, Bloomberg reported on Saturday. The increases will take effect on Grace Blackwell and Vera Rubin systems shipping early next year, according to people familiar with the matter, who commented on communications that have not yet been made public. The size of each increase will depend on the chip generation and the memory configuration involved. Companies that build servers under contract for large data center operators, including Microsoft, Google, and Oracle, have recently notified their customers of the forthcoming increases, the people told Bloomberg.This is another example of the so-called "RAMageddon" that's gripping the DRAM market, with contract prices having risen at record rates this year. Analysts projected that conventional DRAM contract prices would climb 58% to 63% quarter-over-quarter in Q2 2026, following a Q1 surge of 90% to 95%, as suppliers reallocated capacity toward HBM and server products. SK hynix said in October last year that it had already sold out its entire 2026 memory production capacity, and Samsung and SK hynix raised 2026 HBM3E supply prices by close to 20% before the year began.
