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Bilibili Takes Its Chinese Video Platform Global in Bid to Challenge YouTube
Chinese video platform Bilibili is expanding its global reach beyond China. The company relaunched its international Android app and is preparing an English website. Bilibili seeks international creators and is hiring staff in major cities worldwide. This move positions the platform to compete directly with YouTube's established global service. The expansion aims to build a larger audience and diversify growth beyond its core market.
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tass.com
Chinese video platform Bilibili enters international market
Currently, the video platform has over 115 mln active users
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newsbytesapp.com
Bilibili takes on YouTube with global expansion
Bilibili is launching an English-language website and app, aiming to rival YouTube by leveraging its entertainment library and fostering a global creator ecosystem.
