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First look: Widely regarded as China's homegrown YouTube alternative, video-sharing platform Bilibili has rekindled its global ambitions, launching a new mobile app for international markets. The company has also removed the strict identity verification requirements that often prevented global users from accessing its content.
The international Bilibili app is currently available on Android, with an iOS version expected soon. The company is also reportedly working on an English-language website that will offer content from popular creators.
New job listings on LinkedIn and marketing materials distributed to influencers also suggest the company has started hiring in the US, Europe, Japan, and other key markets.
