Bilibili is launching an English-language website and app, aiming to rival YouTube by leveraging its entertainment library and fostering a global creator ecosystem.
Bilibili has 376M monthly active users on its Chinese-language platform
Aug 20, 2026
03:34 pm
What's the storyChinese video-sharing platform Bilibili is gearing up for a major international expansion. The company has relaunched its international app and is working on an English-language website.
This move comes as part of Bilibili's strategy to attract global creators and take on popular platforms like YouTube.
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